• WORK
  • JOURNAL
  • Shop
  • About
  • CV
  • Contact
Menu

bernard brand

photographer & conceptual artist
  • WORK
  • JOURNAL
  • Shop
  • About
  • CV
  • Contact
Hong Kong. Unfortunately what I saw of HK was only from the airport, so it's definitely a place I want to come back and visit.

Hong Kong. Unfortunately what I saw of HK was only from the airport, so it's definitely a place I want to come back and visit.

Work Hard & Do Good Work

June 24, 2015

It's Tuesday morning, shortly after 8am, I've just finished my morning exercise routine, made myself a cup of coffee and I am getting ready to get behind my laptop when my phone rings.

Pack your bags and get your VISA ready, you are flying to China in a week; says the voice on the other end of the line. It's one of my clients - and I'd like to think; friends - Charl du Plessis. Remember him? I photographed him for his latest album? No?

Here's a refresher :)

_DSF7408.jpg
_DSF7297.jpg
_DSF3002.jpg
_DSF7459.jpg

Charl wanted me to fly with him to Haikou, China where he would be performing on four different Steinway & Sons pianos in one recital. (You can find out more about the pianos on Charl's blog). Without any hesitation I went to the Chinese consulate & got an express VISA - a fancy term for paying twice as much :P
The next Thursday we were on a plane headed to China. Now I am not being a braggart, you should know this about me. I am not showing off.

What I am trying to convey is that, if you work hard and do good work, you'll get that one client (or several) that will become a friend and a lifelong collaborator and that's what I am trying to build. Sure, I want to work with new people, however, keeping communications open with previous clients will lead to many other doors being opened and great, lasting friendships.

Here are a few images from the performance.

DSCF5272.jpg
DSCF5259.jpg
DSCF5293.jpg
DSCF5425.jpg

And some, where I wandered the back alleys and side streets.

_DSF5399.jpg
_DSF5389.jpg
_DSF5422.jpg
_DSF5394.jpg
_DSF5529.jpg

Thanks for reading

In Travel Tags Shanghai, China, Charl du Plessis, Steinway & Sons, Piano, Music, Travel
7 Comments
Comedian - Simmi Areff

Comedian - Simmi Areff

#MuslimNotExtremist

May 27, 2015

I met Simmi on what would be the final few portraits for my "Dudes with Beards" project. I was photographing his friend (Deen) for the project and he asked if he could bring Simmi along and I am glad he did.

Simmi ended up contacting me a month or so later to talk about shooting some portraits for his upcoming one man show; "Make me Maaf" (or Jesuis Simmi, depending on the city). 

Google defines it as follows:

maaf

• Forgive

  1. (v. t.) To give wholly; to make over without reservation; to resign.
  2. (v. t.) To give up resentment or claim to requital on account of (an offense or wrong); to remit the penalty of; to pardon; -- said in reference to the act forgiven.

I'm pretty sure that Simmi mentioned that it means "apologise", so I am not too certain about the meaning, so take the above definition with a grain of salt.

Moving on.. After some brainstorming and some pretty outlandish concepts on my behalf (from having him in a butchery amongst a bunch of pig carcassess, to looking longingly at a bacon burger - Simmi is Muslim - and even making a bomb vest from firecrackers) we set a date and shot some portraits.

Simmi all along this process was always more than open to my ideas, no matter how crazy they sounded. I love when a client trusts my judgement. It makes me confident, which translates to better images at the end of the day, because they trust me to know what I am doing.

DSCF5776.jpg
DSCF5560.jpg
DSCF5689.jpg
DSCF5588.jpg
DSCF5755.jpg

I had fun creating these images with Simmi and I am happy to say we ended up making a really crappy bomb vest from firecrackers. He isn't afraid to challenge those kinds of stereotypes and I respect that immensely.

Just another day at the office! Our very well made Bomb Vest :) 

Just another day at the office! Our very well made Bomb Vest :) 

Keep your eyes peeled for his one man show in the coming months and I hope to see you there.

Thanks for reading

Tags Simmi Areff, Comedian, Comedy, Make me Maaf
2 Comments
The Pietà

The Pietà

Pietà

April 3, 2015

So, here it is! The BIG reveal. The image that was a year in the making. I am super proud of this photo and very thankful to everyone that helped make it.

Right before I went to the USA last year to intern with Zack I met up with a friend of mine who was starting a small independent design company called "Brother Lawrence". We (myself, him, his partner in the company and my stylist friend Pierre) sat down and started tossing ideas around and so we eventually came up with the idea to recreate Michelangelo's Pietà sculpture as a photograph.

The thing that especially got us hooked on the idea is that he is a white Afrikaans dude and she is a black Basotho girl and with race always looming over us we set out to make the image. And what do you want to do when you make art? You want people to talk and ask questions and be confused/angry/curious/happy. Why did this person create this? What are they saying? Well, we weren't trying to "say" anything. We just wanted to make a cool image for them and perhaps stoke the fire a bit? ;)

A week before I left we were scrambling to arrange everything for the shoot, but then I decided it was too rushed. None of us were ready, hell; I wasn't ready. The image needed some finesse and a little more knowledge and expertise, so I promised to make the image when I got back and had learned from the master. (Read: yes, you Zack :D).

So, off I went to America, always keeping that image in the back of my mind, asking Zack's advice. Figuring out how I was going to light it. How would I position my subjects and on and on it went. I finally came back and felt I was ready to shoot it, but then tragedy. The company had decided to disband and both move on to other things. I still wanted to make that image, so we regrouped and planned and looked for a model to accompany Gerhard. A few months passed and after tons of admin, emails, wardrobe sourcing we got together on a Saturday and made something awesome (at least I think it's awesome).

_DSF5037.jpg
_DSF5048.jpg
_DSF5046.jpg
_DSF5060.jpg
_DSF5065.jpg
_DSF5067.jpg
_DSF5070.jpg
_DSF5081.jpg
_DSF5083.jpg

I made this photo with friends and with the help of friends and a stranger or two and I am very proud of what I (read: we) made.

Thank you to Pierre du Plessis for the styling and wardrobe sourcing - I helped here as well :P. Thank you Gerhard van Wyk and Karabo Poppy for meeting with me and Pierre and helping us with the concept. Thank you Ett Venter for assisting me (and providing the BTS images) on the shoot and helping me setup 3 hours beforehand and testing the light so that the models didn't have to sit around and wait. Thank you Laura Jane for putting me in touch with the make-up artist Courtney Chadwick. Courtney, did make-up for a shoot in the morning, had a wedding after that and then rushed through to come and help me out. What a legend. Thank you to Bianca Koyabe the beautiful model. You are a pro and your expertise got us all home quicker than I ever could have imagined. Gerhard, your "expertise" in being the dead soldier was also great ;)

And lastly I want to thank Zack Arias for helping me wrap my head around lighting this photo. It's probably the most involved lighting setup I have ever used on a shoot and I could not have done it without your advice and guidance.

Thanks for reading


Editors Note: I was made aware last night, that I might just get that fire started. Like I said; race is still a big issue, especially in South Africa and this might be a bit of a grey area, but I will stand by this image. I am proud of this image.

In Personal Work Tags Pietà, Conceptual, Portraiture, Pretoria, Model, Basotho, Boer
22 Comments
The Reins

The Reins

The Ocean Doesn't Want Me - The Reins

March 20, 2015

A year in the making - no thanks to me - is the album art for my friends The Ocean Doesn't Want Me. I did the artwork/photos for their previous album As The Dust Settles as well and that also took me damn near a year to complete.

My concepts were solid, but as with most things, the longer I sit on it the more I start to second guess the ideas and execution. But hey, these things take time right and they've also been busy finishing up mixing of the tracks etc. so no harm no foul. I just like to be way more punctual you know?

So the concept of The Reins in brief is; a letter from the older generation to the younger generation saying; take the reins, we f**ked up. You deal with this.

There are four songs and thus four photographs representing each song.

Droughts & Floods - The older generation who are handing down the reins with difficulty knowing that they are giving something broken to the younger generation. The topographical map represents rivers and land.

Droughts & Floods - The older generation who are handing down the reins with difficulty knowing that they are giving something broken to the younger generation. The topographical map represents rivers and land.

Let Blood - The daughter. Father finds difficulty communicating with her in this "male centric/man made" world. That is also why I chose to make it a rather awkward/disturbing image. 

Let Blood - The daughter. Father finds difficulty communicating with her in this "male centric/man made" world. That is also why I chose to make it a rather awkward/disturbing image. 

We Remember - The Son. Ultimately our fathers mistakes lie heavy on our shoulders (more so than it should perhaps). So we are left to toil in the dust and dirt to try and repair what doesn't work. This shot was all in camera whereas t…

We Remember - The Son. Ultimately our fathers mistakes lie heavy on our shoulders (more so than it should perhaps). So we are left to toil in the dust and dirt to try and repair what doesn't work. This shot was all in camera whereas the other two I did the overlays in post.

Young Ones - The ignorance of youth, taking things on too eagerly perhaps and in their haste repeating the same patterns and same mistakes. Unlike the other images there is no overlaid image here. I wanted to capture it as simplistic as possibl…

Young Ones - The ignorance of youth, taking things on too eagerly perhaps and in their haste repeating the same patterns and same mistakes. Unlike the other images there is no overlaid image here. I wanted to capture it as simplistic as possible to show the "virginity" of youth and being young and perhaps foolish. That is also why I chose the fetal position.

And then for the cover image up top. I just liked that it almost looks like some sort of chemical reaction taking place. I had no concept for it and this was just something that I spotted by chance whilst house cleaning and then photographed.

Those are the images and the concepts and very short stories behind them and how I interpreted the lyrics to the songs and the explanations by the band as to what they mean for them.

Order their damn album when it drops. This is hard work.

Thanks for reading.

Tags Album Art, The Ocean Doesn't Want Me, The Reins
4 Comments
← Newer Posts Older Posts →
  • December 2024
    • Dec 4, 2024 SuperUltra Design Agency Dec 4, 2024
  • November 2024
    • Nov 12, 2024 Camino de Santiago Day 10 - Sobrado to Santiago Nov 12, 2024
    • Nov 7, 2024 Camino de Santiago Day 9 - Vilalba to Sobrado Nov 7, 2024
    • Nov 4, 2024 Camino de Santiago Day 8 - Vilela to Vilalba Nov 4, 2024
  • October 2024
    • Oct 31, 2024 Camino de Santiago Day 7 - Cadavedo to Ribadeo to Vilela Oct 31, 2024
    • Oct 29, 2024 Camino de Santiago Day 6 - Aviles to Cadavedo Oct 29, 2024
    • Oct 28, 2024 Camino de Santiago Day 5 - Gijon to Aviles Oct 28, 2024
    • Oct 24, 2024 Camino de Santiago Day 4 - Pendueles to La Isla Oct 24, 2024
    • Oct 22, 2024 Camino de Santiago Day 3 - Boo de Pielagos to Pendueles Oct 22, 2024
    • Oct 21, 2024 Camino de Santiago Day 2 - Laredo to Boo de Pielagos Oct 21, 2024
    • Oct 18, 2024 Camino de Santiago Day 1 - Bilbao to Laredo Oct 18, 2024
  • February 2024
    • Feb 2, 2024 Boudoir: I did what? Feb 2, 2024
  • November 2023
    • Nov 27, 2023 I'm Not Crying, You're Crying - Stanley Nov 27, 2023
  • April 2023
    • Apr 26, 2023 I'm Not Crying, You're Crying - Henry Apr 26, 2023
    • Apr 11, 2023 I'm Not Crying, You're Crying - Ett Apr 11, 2023
    • Apr 4, 2023 I'm Not Crying, You're Crying - Stuart Apr 4, 2023
  • February 2023
    • Feb 1, 2023 The Royals: A Fashion Story Collab Feb 1, 2023
  • September 2022
    • Sep 29, 2022 Sittercity Sep 29, 2022
    • Sep 26, 2022 MINI Sep 26, 2022
    • Sep 16, 2022 Juanita Kotzé - The Rare Librarian Sep 16, 2022
  • August 2022
    • Aug 11, 2022 Rebecca and Michael Aug 11, 2022
  • July 2022
    • Jul 21, 2022 It's on Fire Jul 21, 2022
    • Jul 19, 2022 Comair: Unseen Work Jul 19, 2022
  • August 2020
    • Aug 11, 2020 Pandemic Stories//Dan Bakkes & Brendon Erasmus Aug 11, 2020
  • July 2020
    • Jul 21, 2020 Pandemic Stories//Elna Schutz Jul 21, 2020
    • Jul 1, 2020 Pandemic Stories//Jenna Burchell Jul 1, 2020
  • June 2020
    • Jun 19, 2020 Pandemic Stories//Charl du Plessis Jun 19, 2020
    • Jun 9, 2020 Pandemic Stories//Tshepo Mohlala Jun 9, 2020
    • Jun 8, 2020 Pandemic Stories//Johann Nortje Jun 8, 2020
    • Jun 3, 2020 Pandemic Stories//Puno Selesho Jun 3, 2020
  • May 2020
    • May 27, 2020 Pandemic Stories//Leanne Olivier May 27, 2020
    • May 22, 2020 Pandemic Stories//Double Shift May 22, 2020
  • September 2019
    • Sep 30, 2019 Colors Everywhere Sep 30, 2019
  • March 2019
    • Mar 11, 2019 Say Yes Mar 11, 2019
    • Mar 8, 2019 What am I trying to say? Mar 8, 2019
  • October 2018
    • Oct 9, 2018 Swim. Don't Drown Oct 9, 2018
  • August 2018
    • Aug 13, 2018 A C-Stand, a Suitcase and Switzerland Aug 13, 2018
  • December 2017
    • Dec 20, 2017 Travel Pt.1 (Switzerland) Dec 20, 2017
    • Dec 1, 2017 Perspective Pt.2 Dec 1, 2017
  • November 2017
    • Nov 27, 2017 Perspective Pt.1 Nov 27, 2017
  • September 2017
    • Sep 8, 2017 Conceptual Storytelling Photography Workshop Sep 8, 2017
  • June 2017
    • Jun 22, 2017 Creation & Art Jun 22, 2017
    • Jun 13, 2017 Holy shit... I'm back! Jun 13, 2017
  • January 2017
    • Jan 16, 2017 Vulnerability Jan 16, 2017
  • October 2016
    • Oct 4, 2016 Humdinger Tattoo Oct 4, 2016
  • September 2016
    • Sep 9, 2016 Bronson Sep 9, 2016
  • August 2016
    • Aug 15, 2016 Rebirth of Venus; in the Garden Aug 15, 2016
  • January 2016
    • Jan 29, 2016 StorySpace Jan 29, 2016
  • December 2015
    • Dec 30, 2015 Year One: What I've learnt Dec 30, 2015
  • November 2015
    • Nov 18, 2015 Engage Nov 18, 2015
  • October 2015
    • Oct 1, 2015 Wêreld Records (World Records) Oct 1, 2015
  • September 2015
    • Sep 22, 2015 Adapt or Die Sep 22, 2015
    • Sep 14, 2015 Workshop Sep 14, 2015
    • Sep 8, 2015 Failure Sep 8, 2015
    • Sep 1, 2015 Winter Sep 1, 2015
  • June 2015
    • Jun 24, 2015 Work Hard & Do Good Work Jun 24, 2015
  • May 2015
    • May 27, 2015 #MuslimNotExtremist May 27, 2015
  • April 2015
    • Apr 3, 2015 Pietà Apr 3, 2015
  • March 2015
    • Mar 20, 2015 The Ocean Doesn't Want Me - The Reins Mar 20, 2015
    • Mar 17, 2015 17 March 2014: A year in Review Mar 17, 2015
    • Mar 9, 2015 The Spanish Dancer Mar 9, 2015
  • January 2015
    • Jan 19, 2015 Sifting Through The Bullshit Jan 19, 2015
  • November 2014
    • Nov 13, 2014 What Now? Nov 13, 2014
  • September 2014
    • Sep 25, 2014 Take Chances Sep 25, 2014
  • August 2014
    • Aug 8, 2014 Droughts & Floods Aug 8, 2014
  • June 2014
    • Jun 12, 2014 Girls, girls, girls Jun 12, 2014
    • Jun 9, 2014 Photographing Loyiso Bala Jun 9, 2014
  • April 2014
    • Apr 24, 2014 Living in Beta Apr 24, 2014
    • Apr 23, 2014 Create. Fail. Retry. Apr 23, 2014
  • March 2014
    • Mar 18, 2014 Metamorphosis (Part 2) Mar 18, 2014
    • Mar 14, 2014 Metamorphosis (Part 1) Mar 14, 2014
  • January 2014
    • Jan 29, 2014 The Watermark High Jan 29, 2014
    • Jan 27, 2014 Remember that letter I wrote? Jan 27, 2014
    • Jan 2, 2014 Rebirth Jan 2, 2014
  • November 2013
    • Nov 11, 2013 So, here's the Plan Nov 11, 2013
  • September 2013
    • Sep 5, 2013 Fighting Personal Demons Sep 5, 2013
  • August 2013
    • Aug 13, 2013 What Next? Aug 13, 2013
  • July 2013
    • Jul 8, 2013 Confidence Jul 8, 2013
  • June 2013
    • Jun 18, 2013 The Exhibition Jun 18, 2013
    • Jun 12, 2013 Dudes With Beards Exhibition Jun 12, 2013
  • May 2013
    • May 15, 2013 Beard Portraits [An Update] May 15, 2013
  • April 2013
    • Apr 26, 2013 Dudes With Beards Apr 26, 2013
    • Apr 2, 2013 Welcome! Apr 2, 2013